CCAR Industries Case Study

Make an established nonprofit website easier to navigate, maintain, and discover—without requiring CCAR Industries to abandon the WordPress theme and site they already had.

The challenge

CCAR Industries was working from a prebuilt WordPress website that had accumulated unused pages and an increasingly difficult content structure. The organization did not want a complete redesign or a platform change, so the project needed to respect the existing theme while correcting the underlying organization. Important information was present, but visitors did not always have a clear path to services, employment, donations, organizational information, and useful resources.

The strategy

Rather than replacing a system the organization wanted to keep, Glorixia worked within CCAR's existing WordPress theme. The site was audited page by page, unused content was removed, and the remaining information was reorganized into a clearer hierarchy. Navigation pathways were rebuilt around the needs of the people CCAR serves, their families, prospective employees, donors, and community partners. The homepage was then treated as the central starting point so every important destination could be reached through a logical path from it.

The website system

• ✓Existing WordPress theme retained
• ✓Full page and content inventory
• ✓Unused and outdated pages removed
• ✓Simplified navigation hierarchy
• ✓Homepage-centered visitor pathways
• ✓On-page SEO foundation and optimization

Visual gallery